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Search engines are the most widely used way to find web sites, so a company’s web site should be an integral part of the marketing strategy.

Web positioning is the ongoing process of attracting targeted search engine traffic to a web site by achieving high search engine rankings on a wide variety of keyword phrases. Web positioning is more than SEO. It is the continuous process of making sure that a web site is achieving its maximum potential. Straker can support your SEO requirements through a service offering together with the SEO funcrtionality built into the ShadoCMS SEO module.

The Service

Straker's partnership with a451’s can provide the following web positioning services:

• Initial traffic and search engine positioning analysis
• Producing a web positioning technical plan
• Producing a keyword analysis map
• Co-ordinating changes to the site with the client
• Liaising with the web designer on technical changes
• Implementing web site changes
• Monitoring and reporting on search engine page rankings
• Providing detailed traffic report
• Reviewing keyword phrases

The initial web positioning contract runs for a period of three months from the
time of the implementation of the changes. Pay-per-click (PPC) set-up and
management is also offered as an additional service.

For more information on SEO click here