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Simply put, if a website offers a good service and is easy to use, it is likely to be more successful.

If the website navigation is clear and well positioned users should be able to find what they are looking for with ease. If a user can be identified as being part of a particular group then it is possible to present relevant information tailored to them as well as the standard navigation.

Accessibility is an important part of website usability; it ensures that the website content is available to all users. Up to 20% of all internet users have some kind of disability; this may come in the form of full or partial blindness or motor disability (the inability to use a normal mouse).

Part III of the Disability Discrimination Act (DDA) makes it unlawful for a service provider to treat disabled people less favourably for a reason related to their disability. Therefore every effort should be made to ensure that websites that are being developed are accessible by everybody.

This means that it is important to consider the use of scripts and plugins that only a subset of users with the correct technology will be able to access. If these technologies are to be used then alternative accessible versions should be put into place.

Working with you to create your design and functional requirements Straker can ensure the development of accessible websites and online applications that comply to the W3C's Web Accessibility Initiative (WAI) priority 2 (AA) and in most cases priority 3 (AAA).

The W3C's Web Accessibility Initiative has published standard guidelines for ensuring sites do not exclude disabled users.

Interpreting these guidelines, and applying them to websites, takes knowledge and experience. However this does not have to be a costly process

For more information on Accessibility, please contact us.